Adidas finally launched a project that had been years in development; SPEED_CELL. Tailored specifically to football (the soccer veriety), and with backing from players Lionel Messi, Dani Alves and Gareth Bale, Adidas looks to bring professional-grade fitness analytics to the general football-playing consumer, helping them adapt and improve their game by better understanding how their fitness impacts it.
We have the technology…

